Monday, November 17, 2014

African Style Story - A new brand is born!

African Style Story is a Made in South Africa clothing line where all garments are manufactured in Johannesburg by local tailors and seamstresses. At African Style Story we have two different lines! The first line, where we combine a diversity of high quality solid fabrics with Mozambican traditional cloth "capulana". Second line, where we combine that same diversity of high quality solid fabrics with a sophisticated and exclusive printed fabric inspired in the South Africa traditional cloth "Shwe-Shwe". 

The combination between the solid fabric colors and the printed fabrics is endless! 
Here the black version of the maxi dress Port Elizabeth!

To place an order please send an email to:

Wednesday, June 4, 2014


My name is Carla Pinto, I'm a Portuguese fashion designer living with my husband, a son, a daughter and an english bulldog in Johannesburg! I'm a co-owner of a Made in Mozambique clothing label Ideias a Metro as well as a co-owner and designer of a new South African clothing line named African Style Story
I believe this online platform is the best way of sharing with you 3 things that make me really happy: My work, my lifestyle and the amazing lives of entrepreneur women whom I have been fortunate to meet throughout the years! 
I left Portugal in 2004 and since then I have lived in Mozambique, USA and now South Africa.  My Brand African Style Story is born! What a great way to celebrate 1 year of living in a different country with this new big project in hands!!! Wish me luck!